I can hardly grasp it, but it is 40 years ago that I ditched the advertising agency I was doing product photography for and started working on the Rockers series. I made thousands of photographs and the project at first almost left me broke, but over the years it became my bestselling project. The photographs are still popular and at times I feel like an old rock band on a come back tour with a public shouting to do my first hit once over.
Of course I am also very proud of this series. During this series a certain style of portrait photography evolved and up to this day I am faithful to that photographic approach.
This is a good time to start thinking about a book and my friend Norm came over to Amsterdam to write some poetic prose about the subject and we made this short movie to hopefully encourage people to buy the book that will be published in 2018.